Senior Performance Marketing Specialist

About the role We are seeking a Senior Performance Marketing Specialist to own and optimize our paid acquisition campaigns. You will drive lead generation, manage media budgets, and deliver measurable business results through data-driven strategy and execution. What you'll do You will manage end-to-end paid campaigns across Google Ads and Meta Ads, building and optimizing lead-generation funnels tailored to B2B audiences. You'll own performance tracking and analysis, using GA4, GTM, and Meta Pixel to monitor key metrics including ROI, ROAS, CAC, and CPL. Your responsibilities include developing paid acquisition strategies, allocating and optimizing budgets for maximum efficiency, improving lead quality, and connecting marketing performance directly to business outcomes. You'll work independently to identify optimization opportunities and implement improvements across all paid channels. What you'll need You bring 7–8+ years of hands-on experience in performance marketing, paid acquisition, and media buying, with demonstrated expertise in Google Ads and Meta Ads. You have strong B2B lead generation experience and familiarity with business services, consultancy, corporate setup, professional services, investment, or similar sectors. You are proficient with GA4, GTM, Meta Pixel, and the metrics that drive performance decisions: ROI, ROAS, CAC, and CPL. You are a data-driven, commercially focused marketer who can build strategies independently, optimize budgets, and connect marketing activity to business results. Professional English is required. Work arrangement The first 3 months of this role are remote from Egypt, followed by relocation to Riyadh, Saudi Arabia. Flight ticket and accommodation are provided. Education Requirement: no Work Authorization: Any work authorization accepted Requirements Must-have: - 7–8+ years performance marketing and paid acquisition experience - Hands-on expertise in Google Ads and Meta Ads - B2B lead generation experience - Professional English Nice-to-have: - Background in business services, consultancy, or professional services